LIVE WEBINAR Finance Tech: Are We Using It or Is It Using Us?

Finance teams are investing big in ERPs, EPMs, and finance automation, yet many only use a fraction of what they’ve paid for. The result? Wasted budgets, patchy workflows, and missed opportunities for ROI. In this webinar, we’ll show you there’s a better way.

In this 60-minute webinar, you’ll learn:

The hidden costs of fragmented tools and manual finance workarounds: Many finance teams only use a fraction of their ERP and automation tools. We’ll explore why this happens—and what it really costs.
How underused systems silently drain budgets and delay transformation: Underused systems silently drain budgets and slow down transformation. You’ll hear how fragmented tools and manual workarounds create hidden inefficiencies.
How AI can unlock visibility, eliminate waste, and boost ROI in your finance stack: AI is helping CFOs unlock value, improve visibility, and boost ROI. Learn how it’s being applied today to get more out of the systems you already have.

Meet the speakers

Andrew Rudchuk

Head of Finance, Data and Systems
Starship Technologies

Andrew is a seasoned expert at the intersection of finance transformation and artificial intelligence. As a Head of Finance Transformation at Starship Technologies, he leads initiatives optimizing finance systems, processes, and data flows. Previously, he founded Hala.ai, an enterprise AI platform focused on business automation, gaining deep insights into applying AI within corporate environments. His background also includes leading AI product development and SAP implementations at Accenture. This unique blend of hands-on transformation leadership and practical AI application gives him valuable perspectives on the challenges and opportunities facing CFOs today.

Tsvetina Yancheva

Director of Product Marketing
Payhawk

Tsvetina leads global product marketing at Payhawk, where she’s responsible for positioning the company’s finance solutions across diverse markets and industries. With a sharp focus on bridging customer needs and product innovation, she works closely with product, sales, and customer success teams to shape messaging that resonates with finance leaders. Since joining Payhawk in 2020, she has played a pivotal role in launching new product categories, scaling go-to-market strategies, and translating complex finance features into clear business value. With a deep understanding of both the product and the people who use it, Tsvetina brings a unique perspective to how finance teams adopt and benefit from modern technology—including the evolving role of AI in the CFO’s toolkit.

Moderator: Georgi Ivanov

Senior Communications Manager
Payhawk

Georgi is a marketing and communications strategist with a twist — he started as a CFO. After cutting his teeth in financial consulting at Ernst & Young and climbing to C-level finance roles, he made an unconventional pivot from spreadsheets to storytelling. Now leading brand strategy and communications at fintech leader Payhawk, Georgi brings a rare combination of financial acumen and marketing strategy to the table. As an AI strategy expert, he helps position Payhawk as a thought leader at the forefront of artificial intelligence in financial technology.

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