
Georgi Ivanov is a former CFO turned marketing and communications strategist who now leads brand strategy and AI thought leadership at Payhawk, blending deep financial expertise with forward-looking storytelling.
Georgi Ivanov’s career began in the world of balance sheets and audits. After earning his financial stripes at Ernst & Young and progressing to C-level finance roles, he discovered a passion for narrative and strategy that numbers alone couldn’t satisfy. Embracing this unconventional pivot, Georgi moved from spreadsheets to storytelling, leveraging his finance background to craft messages that resonate with both executives and end users.
Today, he heads brand strategy and communications at Payhawk, where his rare mix of financial acumen, MBA-level management insight, and certified AI product-management skills positions the company at the forefront of fintech innovation. By translating complex concepts—particularly around artificial intelligence—into clear, compelling stories, he helps establish Payhawk as a trusted authority on the future of spend management.
An avid lifelong learner, Georgi keeps his finger on the pulse of finance, SaaS, and AI by scouring industry coverage, expert commentary, and emerging research. He frequently writes on enterprise AI applications, future-of-work trends, and AGI foresight, aiming to spark curiosity and actionable insight among finance and tech professionals alike. Georgi holds an MBA from Oxford Brookes University in the UK and several certifications in AI product management—credentials that underscore his commitment to bridging the worlds of finance, technology, and strategic communication.