How to best manage advertising spend? Client stories.
When it comes to advertising spend, the most important thing is monitoring your results objectively. There are plenty of products or services that provide a ton of metrics, but finetuning them is a complicated process. Thankfully, the very essence of these metrics lays in the amount of money you put in and the exposure, leads, or converted customers you get. If you have a way to track that easily, you will have a decent grasp of your advertising performance. In this article, we will share the perspective of two of our clients - an advertising agency and a public speaker who relies heavily on advertising.