Emilia Tzekova

With over 15 years in the technology and professional services industry, Emilia Tzekova has honed her expertise in marketing, business development, and strategic planning. Before joining Payhawk, she worked alongside finance and fintech clients as a marketing leader, gaining a firsthand perspective on the unique challenges and opportunities within the finance sector. This dual insight into both technology and financial services laid the groundwork for her role at Payhawk, where she unites data-driven marketing strategies with an understanding of how impactful fintech solutions can revolutionise business operations.

As a Senior Marketing Manager, Emilia is responsible for defining and implementing Payhawk’s marketing strategy across multiple European markets. She thrives on bringing innovative approaches to emerging regions and stays ahead of the latest trends by actively networking with industry peers. This continuous exchange of knowledge enriches her campaigns, ensuring that the company’s message resonates with both technical and non-technical audiences. For Emilia, seeing tangible results—like an uptick in customer engagement or new partnerships formed—underscores the value of agile marketing in driving growth.

Emilia holds a degree in Business Administration from Sofia University, as well as a CIM Level 6 Diploma in Professional and Digital Marketing. These credentials reflect her commitment to professional development and her readiness to adapt to an ever-evolving finance and SaaS landscape. Passionate about digital transformation, data-driven marketing, and innovation, she believes that the most effective strategies bridge the gap between finance and technology—empowering businesses to thrive in a competitive marketplace.