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Anouck Girard
Senior Content Manager
As a Senior Content Manager based in Paris, Anouck Girard makes it her mission to provide the French market with tailored content. Her role is to offer insightful resources to the French finance leaders and to position Payhawk as a thought leader in the region.
Anouck Girard began her career as a PR specialist in the IT B2B sector, then transitioned to SaaS with a focus on customer experience before joining Payhawk in 2022. This varied background has given her a well-rounded perspective on how technology, communications, and finance intersect—insights she now channels into her role as Senior Content Manager in France.
At Payhawk, Anouck ensures that all content—from blog posts and ebooks to web copy and marketing collateral—reflects the nuances of the local market. She tailors messaging to speak directly to French audiences, aligning with the specific needs and cultural expectations of CFOs, finance managers, and other decision-makers. Driven by a desire to build Payhawk’s brand in France, she constantly refines her approach based on industry developments, subscribing to leading French finance media and newsletters to stay ahead of emerging trends.
Anouck’s passion for exploring the cultural differences within the fintech ecosystem informs her content strategy, helping Payhawk connect with users in a meaningful, authentic way. She holds a Master’s degree in Communications and continues to draw on her extensive PR and SaaS experience, blending storytelling with strategic insights to strengthen Payhawk’s reputation as a fintech leader in France.
