Group CFO? Get the complete guide to multi-entity spend control (feat' top CFO insights)
Group CFO? Get the complete guide to multi-entity spend control (feat' top CFO insights)
Staria is a go-to partner for CFOs across Europe, known for equipping high-growth companies with the tools and expertise to scale efficiently. As NetSuite implementation specialists, they focus on building a tight, curated stack of trusted finance tools that deliver value. That's why, when they came across Payhawk, they took their time to explore it thoroughly.
Before Payhawk, ERP consultant Staria needed a spend management partner that could integrate deeply with NetSuite and automate end-to-end spend control.
At Payhawk, meanwhile, we became an official NetSuite SDN Partner, which, though impressive, wasn’t a dealbreaker on its own. The Staria team rigorously evaluated our platform, investigating the depth of the integration and assessing whether it could truly support end-to-end automation across a wide range of spend categories, focusing on compliance, control, and reducing manual interventions.
The big question? Whether we could streamline spend management by connecting seamlessly with all the critical NetSuite components, from custom segments and records to transaction fields and supplier data.
As David Atherton, UK Country Director at Staria, explains:
Our customers [CFOs] don’t need more tools… they need the right ones — systems that talk to each other, support business rules, and reduce human touchpoints where possible.
It’s not just about consolidation. It’s about building the right architecture; one that allows CFOs to stay compliant, stay in control, and move fast when opportunities strike.
"With Payhawk, you've got OCR, card controls, and automated approval flows. It's smart, but it's also accessible. Our clients see the value fast. Payhawk’s modular and flexible architecture is key. The ERP is the foundation, but the right point solutions make it work."
For Staria, partnering with us wasn’t just about features or functionality — it was also about people. Trust and collaboration are key, especially when recommending software that reflects directly on their own reputation.
David says:
It’s refreshing to work with a team that understands finance at a strategic level. From day one, we had strong technical and commercial support.
As David highlights, at Payhawk, our Solution Partner Program is built to support ERP consultants like Staria with the resources, co-marketing, and integrations they need to confidently recommend Payhawk to clients.
For fast-growing companies, finance complexity increases with every new entity, country, or product line. ERPs like NetSuite provide a powerful foundation, but gaps still exist, especially when it comes to managing company spend.
As David explains, high-growth companies "are not hiring 20 people just to manage accounts payable and accounts receivable. They need lean, automated finance functions.”
They need finance functions that will help them not only keep up but also become strategically agile. By embedding the right tools within a well-architected tech stack, we help CFOs respond faster, stay compliant, and scale smarter.
Finance leaders head to Staria looking for the expertise and tools to drive their business's growth with confidence. And Staria introduces the right tools at the right time to ensure the business has the right finance tech stack in place. With time-saving AI and automation (and an expert implementation team), we support Staria in getting their customers’ spend
management needs, as an integrated part of their tech stack, exactly right.
The promise of automation quickly evaporates if integrations between platforms aren’t up to scratch, but, David says, *“Happily Payhawk's ERP integrations connect beautifully into tools like NetSuite or Exact… We've seen firsthand how the automation and controls help reduce manual work and how they give finance teams the visibility they've been missing." *
He also praises our accessibility and value, noting, "With Payhawk, you've got OCR, card controls, and automated approval flows. It's smart, but it's also accessible. Our clients see the value fast.”
Payhawk’s modular and flexible architecture is key. The ERP is the foundation, but the right point solutions make it work.
This aspect is particularly critical in areas like spend management, where traditional ERPs often fall short. Dedicated spend management tools like ours fill the gaps that most ERPs can't solve when it comes to controlling company spend. And for CFOs, that control is critical — not just for policy compliance, but also for faster, more informed decision-making across a growing business.
"With Payhawk, we're helping our clients focus on what matters,” David describes. “Forecasting, analysis, and strategic planning — not reconciling transactions line-by-line."
Staria's partnership with us is a small but powerful part of what enables them to continue empowering CFOs with the tools needed for scalable growth and superior financial control, and deliver even greater value to their clients.
Ultimately, David says that successful financial transformation requires good tools, a good team, and a robust partner ecosystem.
Every CFO we work with is trying to balance control with speed. If you can give them a solution that does both, you're not just selling software. You're helping them build the finance team
of the future.
Ready to grow your client offering? Learn more about our Partner Program.
