Payhawk transforms spending experience for businesses with four enterprise-ready AI agents
Sep 16, 20252 mins
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PAYHAWK x GRIGOR DIMITROVBorn in Bulgaria. Acing it globally.
We're incredibly proud to welcome as our first global brand ambassador Grigor Dimitrov — one of Bulgaria’s finest sports talents who grew to become an internationally acclaimed tennis sensation. This partnership is a testament to our shared values of determination, excellence, and passion for what we do.
Game, set, and the perfect match for our brand ambassador
Proudly representing Bulgaria
Born in the southern Bulgarian town of Haskovo, Grigor – or just Grisho, as people in Bulgaria amicably call him – always proudly represents our shared home country on the global stage. A trailblazer with multiple career milestones, he holds the distinction of being the first Bulgarian tennis player to win an ATP finals title. As Bulgaria’s first unicorn with headquarters now in the UK, we deeply respect his determination, his successes, and his Bulgarian heritage.
Making a global impact
Having won nine ATP Tour singles titles to date, reached world No. 3, and currently holding a streak of 52 consecutive Grand Slam appearances, these are just a few of Grigor's many accomplishments on the global stage. At Payhawk, we draw inspiration from his achievements as we strive to make a meaningful global impact, assisting customers worldwide.
Always led by values
We love Grigor's playing style – a blend of dynamism and elegance – as well as his character. He embodies competitiveness and passion while maintaining humility both on and off the court. Simultaneously, Grigor consistently supports various charities through his own foundation. All these qualities mirror our aspirations as a company and shape our ethos as individuals. You can learn more about the reasons for choosing Grigor as our global brand ambassador by our co-founder and CEO Hristo Borisov here.
Grigor Dimitrov, Professional Tennis Player & Payhawk Global Brand Ambassador
It's great to be part of a team whose dedication to their work has led them to global success. I am truly happy that we share the same values, along with a drive to give back to our local communities.
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Exclusive merch
From custom t-shirts to posters, photos and more, signed by Grigor Dimitrov
Match tickets
Special giveaways
Player meetings
Exclusive invite-only events
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