Paul Diekmann

Paul is a seasoned content professional with more than 15 years of experience in SaaS and digital communications. His career highlights include pivotal roles at companies such as Kenjo GmbH, where he managed website and blog content, webinars, podcasts, and email campaigns, and AUTO1 Group SE, where he oversaw the content strategy for both Austria and Germany. Earlier in his career, he honed his expertise at ]init[ AG, a digital communications agency, and gained foundational insights during an internship at Searchmetrics GmbH—a leader in SEO and data-driven marketing solutions.

In his current role, Paul focuses on creating and optimising strategic content across multiple channels. This involves collaborating closely with product, marketing, and sales teams to develop thought leadership pieces, newsletters, and other materials. Thanks to his deep knowledge of digital strategy and international market nuances, Paul can shape Payhawk’s messaging to resonate with diverse audiences while meeting local regulatory and compliance requirements.

What motivates Paul most is the chance to turn complex finance and spend management topics into accessible, impactful stories—tangible assets that enable businesses to make smarter decisions. He keeps pace with industry trends through continual research and networking, ensuring his content remains relevant, forward-thinking, and aligned with Payhawk’s objectives. Paul holds a master’s degree in Communications from TU Berlin, where he built a strong foundation in media strategy, audience engagement, and data analysis that underpins his success in content marketing today. By integrating creativity with an analytical mindset, he strives to empower finance teams and contribute directly to Payhawk’s leadership in the spend management space.