Performance Marketing Manager

About the Role

We're seeking a strategic and data-driven Performance Marketing Manager to accelerate our performance marketing initiatives. In this pivotal role, you'll own the planning, execution, and optimisation of performance marketing campaigns that drive qualified leads and revenue for Payhawk.

The ideal candidate combines analytical precision with creative thinking to continuously improve campaign performance, identify new growth opportunities, and deliver exceptional ROI. As we expand our market presence, you'll play a crucial role in building and scaling high-performing campaigns across multiple channels while maintaining efficient acquisition costs.

Key Responsibilities

• Create, manage, and optimise performance marketing campaigns across paid channels (paid search, paid social media, display, video, affiliate networks) to drive qualified lead generation and revenue growth
• Scale successful campaigns while continuously testing new approaches, audiences, and messaging to exceed performance targets and OKRs
• Conduct in-depth performance analysis to extract actionable insights that inform optimisation strategies and future campaign development
• Strategically balance budget allocation between proven channels and emerging opportunities to maximise efficiency and growth potential
• Collaborate with Web, Brand, Creative, Product Marketing, and Content teams to develop compelling, on-brand campaign assets and landing pages that resonate with target audiences
• Monitor industry trends and competitor activities to identify strategic advantages and capitalise on market opportunities
• Present performance reports to other teams with clear recommendations for improvement and scaling

Requirements

• 4+ years of hands-on experience managing performance marketing campaigns across multiple channels (paid search, social, video, display, affiliate)
• Experience developing performance marketing strategies for B2B SaaS products
• Demonstrated expertise with major advertising platforms, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, affiliate networks, and native advertising networks
• Proven track record managing monthly budgets exceeding €50,000 with strong ROI accountability
• Proven success managing campaigns specifically targeting big markets like NA, EMEA, APAC.
• Advanced proficiency in analytics tools, including Google Analytics, Google Search Console, Google Tag Manager, and campaign attribution platforms
• Experience with account-based marketing (ABM) strategies and execution
• Experience with demand generation strategies for B2B SaaS products
• Familiarity with conversion rate optimisation (CRO) techniques and tools
• Strategic thinking combined with tactical execution capabilities, excellent cross-functional collaboration skills, and data-driven decision making
• Exceptional problem-solving abilities with a results-oriented mindset and commitment to continuous improvement
• Self-motivated professional who thrives in a fast-paced environment and can adapt quickly to changing priorities
• Strong project management skills with the ability to effectively collaborate with remote teams
• Excellent written and verbal communication skills in English. Additional European languages are a bonus
• Must be based in Sofia, Bulgaria and willing to work from our office.

Please note that, unfortunately, we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Bulgaria.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.