In this episode, Jean-Cristophe, founder of Mad Kings, talks about his journey from programming to business and his trip to Silicon Valley that inspired him to found his first company – Pictawall, which served clients like Tomorrowland.

During our conversation, we also talk about his transition from traditional to digital marketing; founding a company based on the growth hacking methodology; filtering ideas; changing company culture; common mistakes in implementing the growth marketing strategy; challenges in expense management, and Mad Kings’ vision for the online economy.