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SaaS management is an increasingly important part of financial control. Every year, businesses of all types increase their amount of subscriptions. Here, they're effectively outsourcing discrete business functions to technology that automates some workflows and generally improves how the business operates.
It's not surprising then that the SaaS market has a current annual growth rate of 18%.
Modern companies regularly evaluate technology to find out ways to improve their operations. For every business need, there are plenty of SaaS solutions. Most are inexpensive and can generate value for your business. Unless, of course, you're paying for subscriptions that nobody is using. Or if you are licensing many subscriptions for the same purpose.
SaaS stands for Software as a Service. SaaS are subscription-based licences to software that companies purchase to get access to discrete pieces of technology. Examples include email marketing, absence planning, and expense management software.
SaaS is a crucial part of digital transformation. Companies are moving towards cloud-based micro-services and relying on APIs instead of expensive monolithic software on-premises, or worse, legacy processes on spreadsheets or paperwork.
The idea is simple. A company has many problems to solve and efficiencies to generate. In the same way that specialised labour improved our economy, companies can generate more return on their investments by outsourcing their specific problems to subscriptions that give them the tools to solve them.
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Companies of all sizes these days will engage in multiple SaaS subscriptions, hence the idea of SaaS management.
It's essentially the licensing, paying, and cancelling of your SaaS subscriptions so that you only pay for what you need.
The opposite of SaaS management is not to manage at all. Let anyone in the company start subscriptions with companies, with nobody else knowing. But, in this scenario, there's a chance that a few months later, someone will uncover thousands of dollars a month being spent on tools that are no longer being used.
As a finance leader, saving and optimising subscription management for SaaS is low-hanging fruit. And getting on top of it is relatively easy.
The problem is also quite obvious. Every team in the company needs these tools to get their work done, and that's great. But then, things happen:
By managing your SaaS subscriptions, you can solve or avoid all the above problems and situations, resulting in money savings and operational efficiencies.
SaaS management can help you achieve this by:
To reduce the costs of SaaS subscriptions and to make sure the company gets the most value out of them, we have put together this checklist:
Firstly, write a policy determining the approval process for new (big investment) SaaS licences.
While teams have budgets and need the freedom to use them, SaaS subscriptions are liabilities. If left unchecked, they will keep costing money to the business in forthcoming finance cycles. And, the finance team has a stake in this and should oversee this process because of the liability status of SaaS subscriptions.
A great place to start is a brief policy that details the approval process and documents some of the behaviours the teams need to engage with. Of course, policies needn't be long or inaccessible. A few paragraphs in a wiki and a quick Slack message to department heads can be all that is required.
We'd recommend that this policy includes approval from the Finance controller, perhaps limited to subscriptions costing above a certain amount or only for annual subscriptions. The policy needs to be adapted to your company culture, but the broader point is that the finance team must be aware of new, essential commitments from a finance standpoint.
A smart expense management solution can recognise if a payment is recurring or not using subscription management software.
At Payhawk, our machine learning recognises any payment that could be a subscription (even past expenses) and highlights it to the user to mark it as one, if correct. Meanwhile, the finance team (who will be your Payhawk account admins) can see all of the recurring payments in the portal in order to see what's coming in and out, manage cash flow, forecast appropriately, and suggest savings opportunities where possible.
If your company uses Payhawk, the finance team can see all the subscriptions using the software above. They can also see who's using the subscription, when the payments occur (e.g., monthly or annually), and what it is generally for.
The finance team can then use the information to ask more in-depth questions too, like:
-What does the tool do? This is important as teams often use different tools to do the same job. There might also be an all-in-one tool that could offer savings vs. licensing many other tools to do smaller jobs
-When does the renewal period end? This is key, too, as teams must cancel subscriptions before the renewal period to avoid paying for a new cycle
Teams need to "pay" for their own subscriptions, but sometimes they fail to account for them in their budgets.
This could be for various reasons. Maybe the tool was already licensed by someone on a team who has now left. Now, a new team has inherited its usage but never considered the costs of the licence.
Conversely, if teams account for this cost as part of their budget, they are more likely to interrogate its usefulness and cancel to redeploy the budget on something they need more. Effectively, you're setting the context for others to care.
Every time a new subscription is taken on, the "owner" (the person who approves the licensing outside the finance team) will need to issue reminders before renewal.
Ask people to set those reminders and include you in them. This way, you can have a brief discussion before committing to another cycle. It's also useful in the event of that person leaving the business.
SaaS subscriptions can cost anything from a few dollars a year to thousands or even close to a million.
It makes sense to mandate a more thorough review and comparison process for high-value subscriptions with six or seven figures of "total cost of ownership" (e.g., e-commerce platforms or enterprise CRM tools).
By involving procurement specialists, you're guaranteed a thorough process will occur, comparing all the alternatives based on criteria important to the business or department.
Not every company has a procurement team, but the advice is broadly the same: if you're considering a new expensive subscription, the teams arguing for it will need to present a business case, compare all the alternatives, specify the selecting criteria and then explain why the chosen tool is the right one.
Managing SaaS subscriptions effectively is essential for businesses to optimise their software investments and avoid unnecessary expenses. There are two primary ways to manage SaaS subscriptions: manually and using specialised spend management tools like Payhawk.
Conventionally, spend managers use three ways to track subscriptions manually:
While these processes don't take too much time for smaller businesses, they can cause a lot of headache down the line when they scale. Here's why using specialised spend management software like ours can save you a lot of time in this process:
In a nutshell, managing subscriptions using software like ours saves quite a bit of time for finance managers that have 10+ different subscriptions they need to monitor.
Never miss a payment or pay for a duplicate again with Payhawk’s subscription management.
Book a demo today and see how virtual company cards and expense management software (including subscription management) can help your business achieve its digital transformation.
Trish Toovey works across the UK and US markets to craft content at Payhawk. Covering anything from ad copy to video scripting, Trish leans on a super varied background in copy and content creation for the finance, fashion, and travel industries.
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