Now we can focus on what really matters

Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands with category-winning products on global scale.

Retail / E-Commerce
Started using Payhawk
February 2021
Challenges pre-Payhawk
Control and transparency
Chasing receipts
Features they love
Real-time reports
Customer care

“Now we can focus on what really matters for us as a fast-growing startup and don’t have to waste tons of time on admin stuff.”

Giancarlo Bruni, CFO at Heroes

Heroes was founded in 2020 by twin brothers Alessio and Riccardo Bruni. With its headquarters in London, UK, the business model of Heroes is to buy Amazon companies and scale them by expanding to different markets or launching new product lines. A very promising idea since Amazon Marketplace is becoming a major player in the world of e-commerce and has further gained relevancy due to the pandemic. Their portfolio already consists of a large variety of products like yoga gear, gardening tools, or baby equipment.

The third Bruni brother – Giancarlo, joined Heroes in early 2021 as their CFO. A few weeks after joining the company, he introduced Payhawk to the finance team. We had the opportunity to talk to him about why he made the decision to use Payhawk and how it’s helping the company grow.

Life before Payhawk

Heroes recently got backed with $65m. The freshly raised capital was meant to buy new Amazon companies and also build up a team of experts. Due to the current situation and the trend towards remote work, the team decided to hire talent not just all across Europe but even in the US. A challenging phase for HR and also for the finance team.

“When you hire across borders it is very easy to lose control and transparency over your company spend. You don’t have one single place where expenditures are tracked. Also, employees are super dependent on the finance team to subscribe for tools or pay their expenses.”

The all-in-one finance tool

Heroes’ main goal with introducing a finance tool was to gain control over company expenses and at the same time allow employees to independently manage their spending. When looking for a suitable solution, Giancarlo Bruni and his team were screening most players that are currently on the market. In the end, Payhawk convinced the team with its coverage of all areas that are currently relevant and will become important in the future. Giancarlo Bruni states:

“The landscape of finance solutions is enormous. Most focus on a single area, e.g. expensing, payments, or invoice management, and are totally disconnected from each other. With Payhawk we have an all-in-one solution that covers all areas backed by a super-strong product team. As a result, we can focus on what really matters for us as a fast-growing startup instead of wasting time on admin stuff”

Control company spend and reduce manual work

“When we started with Payhawk we issued both virtual and physical cards which was super straightforward and intuitive. Setting up individual and team spend limits plus approval workflows were also essential features that helped us control company spend.”

Heroes now saves a lot of time using Payhawk and the whole team is super happy as there is less amount of manual work managing expenses. If you want to have the same experience as Heroes, book a demo with us.

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