10 Jan 2025
5 minutes

AI, automation & more: How 98% of CFOs make better decisions

finance-leaders-in-a-meeting-discussing-data-insights-pulled-by-AI-tech
Quick summary

If fraud risks, endless admin, and missed investment opportunities forced a dark cloud over your 2024, there are a few things you need to do to get ahead of the coming year. Upgrading your finance tech, for example, could help you save 55,000 hours a year by eliminating manual data entry and prevent approx. £2.4 million in out-of-policy spend. Discover how smarter tools can simplify your processes, protect your business, and free your team to focus on better decision-making.

Table of Contents

    What products should we cull to drive profits? How can we improve cash flow? You know, asking (and answering) needle-moving questions is all in a day’s work for a finance leader.

    Moreover, finance technology acts like your second in command, steering your company to success. Take AI, for example; McKinsey predicts it will help automate up to 30% of business tasks across the UK, EU, and the United States in the near future.

    Unfortunately, some (or too many) finance technologies miss the mark, and your decisions are only as good as the tools you use. Before you know it, the solutions you introduced to make life easier can become deadweight, holding your team back and stifling progress.

    The proof is in the figures; our recent report, The CFO agenda: Unlock growth without compromise, found that 98% of finance leaders believe finance technology helps them make better decisions. However, a huge 93% of CFOs struggle to harness technology due to disparate solutions and disconnected data.

    Clearly, investing in the right finance technology is essential for harnessing the most important information and optimising decision-making. So, what should be on your list for 2025, and why?

    EXPENSE MANAGEMENT

    10+ reasons to automate your expense management

    Financial technology: A trusted co-pilot for decision-making

    Ninety-one percent of business leaders say financial technology is a valuable tool for decision-making. But with so many options, benefits, and offerings, how can you nail down what you actually need from a solution and what you should prioritise?

    Here are five ways the best solutions help your business soar, all while reducing turbulence:

    1. Gather, integrate, and synthesise data for rapid decisions

    Managing large data sets isn't a mammoth task when armed with innovative solutions. The best finance tools won’t just take the tasks off your team’s hands, they'll improve accuracy and speed up task completion. This speed gives your team real-time insights and valuable time back, which is essential for timely, thoughtful decisions.

    For example, companies using AI in their financial reporting see a 33% uptick in productivity and a 37% jump in accuracy while also slicing four days from month-end close.

    2. Track insights efficiently to nail your targets

    With financial technology that includes features like multi-entity spend dashboards and real-time reconciliation, your team can focus on the insights that matter most to them. This includes cash flow, expenses, and spend irregularities. Such a setup helps you to understand your company's financial position faster. From here, you can adjust strategies with confidence to meet company goals.

    3. Gain productivity and accuracy to protect company gains

    Speed is the secret weapon to getting ahead in today's fast-paced, competitive market. Yet:

    It doesn't have to be this way. Imagine you're a CFO at an ecommerce company with in-house manufacturing. Your team tracks spending, production efficiency, and revenue with spreadsheets and emails. It may be 'digital', but it's slow, fiddly, and prone to mistakes. So, if raw material costs spike, your team might not realise until too late.

    By onboarding the right financial technology, you can end these issues fast. Efficient data access lets you assess the impact of changes on margins quickly and then decide whether to adjust pricing or renegotiate with suppliers to protect profits. Making this switch can have huge payoffs. Data-backed companies outperform their competition by 6% in profitability and 5% in productivity.

    4. See into the future to prepare for the highs and lows

    You know the importance of FP&A, but did you know that the average FP&A employee spends 75% of their time collecting data, leaving just 25% for analysis that drives decisions.

    Predictive analytics and advanced forecasting can change this. By using historical internal and external data, these tools help you take control of critical areas like liquidity, costs, and inventory needs. Instead of reacting to challenges, you can build proactive strategies that reduce risks, avoid unexpected costs, and improve overall business performance.

    The result? Businesses using advanced analytics are 2.7 times more likely to rank among the top performers in their industry. It’s not just about better insights — it’s about staying ahead.

    5. Improve compliance and risk management

    Keeping your company’s financial data safe is a top priority. At Payhawk, for example, every access point to the platform and management system is protected by 2FA. From biometric authentication on our mobile app to encrypted logins, our customers know that only the right people have access to financial information, thanks to:

    • Data encrypted with industry-standard AES 256
    • Single sign-on via Okta, Microsoft Azure, and Google Workspace
    • 3D secure payments to protect online transactions
    • Full compliance with ISO 27001, SOC 2 Type 2, and PCI DSS standards
    • Regular stress tests to ensure only authorized users maintain access

    Simplify fund access with smart HR integrations

    As a finance leader at a growing business, empowering teams to spend as they need while controlling expenses and keeping track of starters and leavers is a major headache. But managing company funds really doesn’t need to hurt.

    Choose finance technology that lets you instantly onboard or offboard departing team members, giving HR and IT teams an easy, automated way to control who has access to cards and, therefore, company funds.

    By automating these processes, you’ll eliminate time-consuming manual work and reduce the risk of errors, ensuring your company spend is always in the right hands.

    Common gaps in organisations’ finance technology

    So, what are the top finance tools finance leaders say they are missing? And how can you use these insights to uncover your own gaps? Our recent CFO agenda report revealed the following:

    Smart spend management, integration, and a robust data strategy

    With rising costs and a shaky economy to contend with, spend control, risk management, and accurate forecasting are now key priorities.

    • 54% of respondents said they’re focusing on streamlining costs to weather this storm
    • 48% say they’re battling the tough economic market by improving cash flow forecasting

    But how can you manage cash flow, stay on top of security, and make predictions using your spend data across multiple tools when they don’t talk to each other?

    Truth is, you can’t. You’ll end up in a maze of lost expense reports, duplicated transactions, delayed payments, siloed data, increased manual admin, difficulties getting live insights, increased fraud risk… the list goes on.

    According to The CFO agenda, visibility is the biggest roadblock when managing multiple tools (85%). Closely followed by data quality and consistency.

    Managing disparate tools: How it becomes a major headache for finance teams and CFOs

    When it comes to the differences between ‘all-in-one finance tools’ vs ‘multiple tools,’ the benefits are clear… As are the challenges:

    • Ununified finance technology makes processes sluggish: Remember your last busy day balancing the books. Now, picture it with unlinked solutions like separate credit cards, bank transfers, expense management software, general ledger solutions, and accounting software. And different reporting formats for each. It'll be a long and painful day looking for, entering, and checking critical data. This fragmentation creates inefficiencies and delays making it challenging to create timely and accurate financial records.
    • Lost and missing receipts hinder progress: Have you ever spent hours looking for receipts or invoices? It’s a massive waste of time and energy. Worse, your employees may end up holding the tab. If not, it's your company that may miss out on tax deductions, which can impact profitability and stunt growth
    • Manual reconciliation tools take swipes at your bottom line: Reconciliations become painful when you don't sync financial data. Your team has to pull information from each system and align it with bank statements. They'll then have to triple-check the numbers and hope everything is correct. This manual process isn’t just slow; it's costly. Your business will be footing the bill for the extra work hours and any mistakes in the financial reports

    Take action: How to balance standardisation and local nuances with the right fintech

    You may have gone through some digital transformation in the past few years and even onboarded some good tools. The problem may be that by now, you’ve started tipping the scale to the point of too many tools. The answer? Switching to an all-in-one solution supported by AI, automation, and more that lets you:

    Manage insights efficiently with data extraction, integration, and analysis

    You don’t have to settle for scattered, error-filled data. The right finance tools will help you pool and organise data on autopilot. They should also equip you to interpret insights quickly. Look for solutions with self-service features to accelerate data sharing and drive uniformity. 49% of finance leaders view self-service data and analytics solutions as employee productivity drivers.

    For example, this could look like implementing:

    • A mobile app enabled with an AI camera and OCR technology to extract key data from expense receipts
    • Automated workflows for expense, invoice, and purchase order approvals
    • Automatic mileage tracking for business travel expenses, including calculating trip distances and associated costs
    • Expense management software or APIs that push data to customisable dashboards to track insights at a glance
    • Finance technology equipped with powerful native integrations. For example, linking HR, accounting, business travel and ERP tools to an expense management solution to create a unified platform and gain a holistic company data view
    • Predictive analytics to gain insight into upcoming challenges and opportunities

    Learn more about our time-saving automations in the short video below.

    Maximise tracking, visibility, and control with robust expense management software

    No more panicked, last-minute meetings with staff for overspending issues. Select finance technology that provides live insight into and control over transactions, spending, and liquidity.

    With Payhawk, for example, you can keep cash flow optimal and spending on track no matter where you trade using our robust expense management solution. Your team will:

    • Get the full scoop on employee spending with Payhawk corporate cards. This includes specific details on transactions like time, location, and retailer. Plus, our adjustable spending limits and ATM withdrawal blocks promote budget adherence and security
    • Access features to control cash flow across entities and currencies and support a faster month-end close with our multi-entity management solution. You also get efficient spending tracking, visibility, and controls by leveraging our group dashboards and group administrator access
    • Streamline financial reporting and enhance spend control visibility with our expense filters. You can even save custom views and seven new filter choices to find and manage expenses fuss-free

    Take Astrid & Miyu, an international omnichannel jewellery brand, for example. Before Payhawk, Astrid & Miyu managed expenses using multiple tools, including personal reimbursements and a plug-in expense system. This approach caused a lack of visibility and control, and the team knew there was a better way.

    Stephen Wilkinson, Finance and Operations Director at Astrid & Miyu, recalls:

    Before Payhawk, we had disjointed methods, all the way from out-of-pocket expenses to a platform that didn't serve our needs.

    Reconciliation and cost-filing were also time-consuming and it was difficult to track the costs of separate stores, projects, and more.

    Since switching to Payhawk, they have made some remarkable gains:

    • Cut processing by 66% — freeing up + 40 hours a week
    • processed 15,000 expenses in a year (averaging around 1,500 pcm)
    • Closed accounts payable ledgers two days earlier than with the past system
    • Managed multi-currency expenses seamlessly with 137 cardholders and 224 users across four countries
    • Eliminated unnecessary out-of-pocket expenses

    Lucy Payne, Head of Financial Control and Reporting at Astrid & Miyu, says:

    Choosing Payhawk wasn’t just about solving today’s issues. We needed a platform to help us scale and future-proof our processes, and Payhawk ticked all the boxes.

    Automate repetitive finance tasks for better operational efficiency and cost-savings

    Your finance team likely spends too much time on repetitive admin tasks, leaving less room for strategic work. Let finance technology take over the heavy lifting. Start by using automation to boost efficiency and drive results. With Payhawk, you can:

    • Automate procure-to-pay workflows for real-time expense processing: Stop the back-and-forth comms for approvals with our accounts payable automation. Your team will get two-way and three-way matching across emails, invoices, and receipt notes. You can also set limits for specific expenses. This way, transactions under the set amount get approved automatically. Transactions that exceed these parameters get flagged and blocked
    • Streamline and accelerate payments on one platform: Making manual payments to international staff and suppliers gets expensive fast. The process can be slow and clunky, too. Cover bills without breaking a sweat or the bank with our international payments. You’ll get access to multiple currencies and dedicated IBANs to protect funds and link to your corporate bank accounts to slash admin time; 57% of payments go through instantly, and 93% within 24 hours
    • Generate mission-critical reports on autopilot: Month-end close doesn’t have to be a chore with the right finance tools. You can make the process quick and painless by importing and updating your Chart of Accounts, categorisations, and tax rates with our expense management solution and vast custom fields

    Break free from lacklustre finance technology

    Finance technology gaps can start small and grow into giant sinkholes, dragging your business down. But don't worry. You can close the gaps and drive better decision-making with a strategic
    approach and the right solution.

    So…

    1. Step back and assess your current finance tools for strengths and weaknesses.
    2. Address any shortcomings, starting in areas that'll give you the biggest payoff, like expense management. Look for integrative, comprehensive, and secure solutions that leverage automation for the best results.
    3. Get buy-in from staff and management. Then, plan your change with phased rollouts and adjust your approach based on the results.
    4. Finally, offer proper training to staff on using the finance tools to increase adoption rates and continuity.

    Take these steps, and you'll have finance tools that set your team and company up for success.

    Want to learn more about smart automation, AI, and the thousands of hours you can save? Book a personalised demo with Payhawk today.

    Trish Toovey - Content Director at Payhawk - The financial system of tomorrow
    Trish Toovey
    Senior Content Manager
    LinkedIn

    Trish Toovey works across the UK and US markets to craft content at Payhawk. Covering anything from ad copy to video scripting, Trish leans on a super varied background in copy and content creation for the finance, fashion, and travel industries.

    See all articles by Trish →

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